A struggling high-rise market in southern Ontario has led Toronto-based broker and marketing advisor Rare Real Estate to pivot toward low-rise preconstruction sales, where it reached a $500-million milestone in a year.
Designing the Serviceberry, aimed at older homebuyers who comprise a key component of the customers in the town of Brighton Ont., has not only led to sales success for Gordon Tobey Developments. It also led to national recognition.
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