2023 was a year of big ups and downs for real estate buyers and sellers. Canadian Real Estate Association data shows the housing market saw the lowest sales volume in over 10 years, but that could be about to change.

Selling (and buying) a home is one of life’s biggest decisions. It’s not uncommon for consumers to feel in the dark during the process, relying solely on their realtor to provide them with the insights and information they need to make informed real estate decisions.

A recent study by National Bank of Canada ranked Ontario as the least affordable province when it comes to housing. But beyond the pricier GTA markets and into other regions of the province, you’ll find some more affordable pockets.

Whether buying or renovating a home, consumers no longer have to rely on their imagination to envision its potential. New visualization tools enable home builders to work with customers in ways they never would have imagined 20 years ago.

Technology has had tremendous impact on the real estate industry. As consumers become more tech-savvy and expectations evolve, combining a digital approach to home buying and selling with the human ability to provide unparalleled customer service is increasingly necessary.

In recent years, technology has had a significant impact on the real estate market. Consumers today are more tech savvy and as their expectations evolve, a digital-first approach to buying, selling or renting homes is becoming increasingly necessary.