A 130-acre plot of land in Breslau, Ont. that was held by the owners of Madison Group for years is having the first phase of a long-term project built on the site.

Wild Indigo, named after a flower found in Southern Ontario, is an upcoming community of single-detached homes and freehold townhomes being built and developed by the Toronto-based real estate company.

The community will sit on one of the first pieces of farmland Madison’s owners bought when they settled in Kitchener almost a century ago, Yanny Lee, the company’s director of sales experience, said in an interview with RENX Homes.

Development on the project started five years ago. Construction on Phase 1A could start as early as this month and is expected to deliver 150 lots.

Breslau “gives you that small-town vibe,” Lee said. “You are so close to anything and everything you need in terms of your lifestyle, all within a 10- to 15-minute drive.”

ADUs an option in detached homes

Three-fifths of the 150 units are expected to be detached homes on 27-foot, 34-foot and 40-foot lots, with townhomes making up the remainder.

The detached homes are to range from under 1,500 square feet to over 3,100 square feet, with three to four bedrooms. The three-bedroom townhomes are to vary from 1,400 square feet to over 1,660 square feet.

“We see the need for it. That’s why we try to design for (families), so they can afford to get into single-family homes as well,” Lee said about the decision to offer townhomes that can compete in size with the smallest detached homes.

The smallest detached homes are starting from the high-$700,000s, while the townhomes are starting from the mid-$600,000s.

Madison is offering one model each for the three detached home lots, where buyers can also choose to add an accessory dwelling unit (ADU) for $110,000 to $120,000. Ranging from 689 to 781 square feet, the ADU is a finished basement that serves as an additional bedroom.

Madison was motivated to offer ADUs to meet the needs of growing numbers of multigenerational families, Lee said. The supplementary units allow for in-laws and adult children to live with some independence at an affordable cost. The ADUs could also be rented out for income.

HST rebate a push for purchases

The homes of Phase 1A are anticipated to be finished between summer 2027 and January 2028, Lee said. Phase 1, in its entirety, is planned to consist of 289 homes.

Since sales for Phase 1A were launched in September 2025, Madison has seen a healthy amount of activity despite the slow housing market at the time, Lee said. The company witnessed high demand at first, with the sales office open seven days a week in its first month. To date, under 70 units have been sold.

Most of the buyers have been families, Lee said, particularly couples in their 30s and 40s with young children who want to buy their first home. The buyers are primarily from the Kitchener-Waterloo area.

With the HST rebate for new home buyers now in place, Lee said the incentive has been stimulating sales. Approximately 30 per cent of the sales at Wild Indigo, she added, can be attributed to the rebate.

Buyers “just need that little push, that one one final push,” Lee said, and the rebate serves as the “push to give them that confidence."

Located in Waterloo Region, future residents of Wild Indigo will be a 15-minute drive away from downtown Waterloo and the Kitchener GO Station. The Kitchener-Waterloo area is home to universities, major tech companies and auto industry players.

Madison is "here for years to come"

Phase 1A of Wild Indigo is the first step in a community expected to consist of almost 1,600 homes built over the next eight to 10 years.

Future phases will depend on supply and demand in the market, Lee said. “If, let’s say, people are demanding for more houses, we can totally adjust our construction program, potentially, to release more homes.”

In nearby Cambridge, Madison owns more land it plans to convert into a project, Lee said.

“Madison will be here for years to come, to tie in all the family roots coming back to the (Kitchener-Waterloo-Cambridge) area.”