The Real Brokerage Inc. plans to acquire RE/MAX Holdings, Inc., the parent company of RE/MAX, LLC for $880 million (all figures US), with the aim of forming a technology-based global real estate giant named Real REMAX Group.

The combination of the companies, which both currently have operations in Canada and are headquartered in the U.S., would bring together REMAX’s network of over 145,000 agents in more than 120 countries and territories with Real’s approximately 33,000 agents and its digital brokerage platform.

The two companies will merge Real’s tech-focused brokerage platform with REMAX’s capital-light, higher-margin franchise network and globally recognized brand, the companies said in an announcement Monday morning. 

“This is a transformational combination,” Tamir Poleg, chairman and CEO of Real, said in a conference call this morning with investors, analysts and media. “We believe that the combination of these two platforms creates something meaningfully differentiated against anything else in the market, with significant upside potential.”

REMAX and its mortgage business Motto Mortgage are to continue under their current brands. Real is expected to operate as an owned brokerage under its brand.

A tech-centric brokerage

The combined company will create a differentiated real estate business spanning brokerage, franchising, fintech and ancillary services.

Real’s platform is a technology-powered brokerage platform named reZEN. It gives agents access to streamlined transaction management, artificial intelligence automation, and integrated financial services such as Real Wallet.

With access to reZEN, real estate agents can receive benefits such as a more efficient home buying and selling experience, improved transparency, and more consistent execution across the transaction life cycle, the two companies said. Additionally, consumers are to have access to integrated services, including mortgage and title.

“Real brings differentiated, best-in-class technology that we believe will drive greater choice, higher productivity and expanded support to our network,” said Erik Carlson, CEO of RE/MAX Holdings, in the announcement.

Upon closing of the transaction, Real’s team will demonstrate and teach its technology to REMAX’s franchisees, Poleg said. But it will not be mandatory for the individual brokerages to use.

Financial savings to be found

Real and REMAX noted the strong financial performance that would arise from the combined company. It would generate a diversified earnings profile and would have generated approximately $2.3 billion in annual revenue (before the combination) in 2025 on a pro forma basis.

Cost savings are also expected to be found, generating approximately $30 million of annual run-rate cost savings, with the majority expected to be realized in 2027. The savings are to be spent on margin expansion and strategic reinvestment.

"Two distinct models, one platform — each made stronger by the other. Put simply, the combined platform gives agents and franchisees more reasons to join, and more reasons to stay," Poleg said.

Following the close of the transaction, anticipated to take place in the second half of this year, Poleg is expected to be chairman and CEO of the Real REMAX Group. Real’s COO, Jenna Rozenblat, is to be chief integration officer in relation to the transaction.

The 10-member board of Real REMAX Group will include three members from the RE/MAX Holdings board.

Some of the largest shareholders from both companies have agreed to vote for acquisition, Poleg said on the call. 

The new combined company is expected to be headquartered in Miami, Fla., the location of Real’s head office, with significant operations remaining in Denver, Colo., the base of REMAX.

The stock of the Real REMAX Group is expected to trade on Nasdaq under the ticker REAX.

EDITOR'S NOTE: RENX Homes has updated this article with additional details and quotes following a conference call with Real's senior leadership this morning.