Équipe Tardif, a Montreal-based real estate team under the Royal LePage brand, is switching to the eXp Realty banner under a new identity. The phased move has started with a group of agents led by co-founder David Tardif.

In January, he and 11 agents branched off to form Endurance Real Estate Group. It is the first step in a gradual transition which will see all of Équipe Tardif’s staff move over to the new name over the next three months.

Founded by brothers and former police officers David Tardif and Maxime Tardif in 2006, Équipe Tardif joined Royal LePage in 2012. The team was one of Royal LePage’s top performers in 2024 and 2025, and has facilitated almost $2 billion in sales since 2019.

But David Tardif told RENX Homes their vision for the brokerage was to eventually detach themselves from a major brand and establish their own identity.

“Moving to eXp was the opportunity to step out of the name and get into a new brand,” he said.

eXp Realty is a cloud-based brokerage under eXp World Holdings, Inc., a Bellingham, Wash.-based company.

Aim of building legacy

Tardif, who is the team lead at Endurance, said he changed brands to accomplish his vision of a real estate team that can give its agents more services and act more like a coaching organization. Équipe Tardif’s contract with Royal LePage ended in 2025, and with this being the start of a new year Tardif though it was the right time to make the transition.

He cited the appeal of eXp’s decentralized co-ownership model, which Tardif said cuts red tape and bureaucracy compared to the structure of a larger, traditional brokerage. Tardif also believes agents can create a more impactful legacy and be better compensated at eXp. For example, if an agent sells a property at eXp, he or she receives a share of the company. 

“What I wanted was to make sure that I was becoming partnered with my agents, because before that they had no skin in the game,” Tardif said.

eXp also offers access to advanced technology, Tardif said, including an online training and coaching hub for real estate agents called eXp University.

The move aligns with the industry’s turn “toward flexible structures, collaboration across regions, and long-term opportunity for agents who want to build something that lasts,” Nadia Habib, eXp Realty Canada’s managing director, said in a release.

Maxime Tardif remains at the head of Équipe Tardif, but he will transition the company over to eXp. As of this week, 13 agents have moved to Endurance Group; by the end of February it is expected there will be 16 or 17 agents. The transition is expected to be complete in April.

As Endurance, Tardif plans to expand to new markets in Quebec.

The exodus of Équipe Tardif marks another loss for the Royal LePage brand, which also saw Your Community Realty and Connect Realty in the Toronto region switch its brokerages to REMAX Canada in January.

Mouvement Endurance

With the shift to eXp, Endurance will be part of Mouvement Endurance, an alliance of eXp real estate teams across Canada that plan to form an online training platform. Other members are Calgary-based Justin Havre Real Estate Team, KelownaHomes Team and Surrey, B.C.-based Katrina & The Team.

Tardif described it as a “collective of top, top producers and coaches and mentors” who plan to direct weekly mentorship and training sessions for agents. The aim is to provide professional guidance which he said is often in short supply from major real estate brands.

Quebec’s housing markets stay strong

The major housing markets within Quebec have been some of the most resilient in Canada. For example, Q4 2025 home sales in Montreal fell by three per cent compared to the year prior, according to the Quebec Professional Association of Real Estate Brokers.

By comparison, year-over-year Q4 home sales in Calgary and Edmonton declined by 15 and 13 per cent, respectively, according to data from the Royal LePage and the Canadian Real Estate Association. The Alberta cities were among the strongest housing markets in Canada for years before facing a slowdown in 2025. Weak market conditions also affected Toronto more significantly than Montreal in the past quarter.

The Montreal condo market will be worth watching this year, Tardif said. With the province's Bill 16 now in effect, which impacts reserve funds and building maintenance in 2026, it will likely mean higher expenses and a further decline in condo prices, he explained.